Lockdown Whopper

Burger King

When a president fails, it takes a king to do the job

Using the geolocation feature in the BK app, we asked our users to share their locations with us and agree to stay home. We tracked their movements and if they kept their end of the deal by staying home, we rewarded them with Whooppersandwiches and other prizes. The more people that stayed home, the better the prizes were.

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Agency: Ogilvy São Paulo / Role: Art Director / with Carol Saraiva (CW), Fernando Passos (AD), Camila Kintzel (CW), Fabio Seidl (CD), Marcos Ribeiro (CD), Roberto Fernandez (ECD), Paco Conde (ECD), Anselmo Ramos (CCO) + Graacc + Paranoid

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