Drinkable Advertising

Coca-Cola

Ads can look delicious, sound delicious and now taste delicious.

How could we get more people to taste Coke Zero? We made advertising drinkable. From a billboard that dispensed real Coke Zero to TV and radio commercials that could poor you one in real time, every medium became an opportunity to end up with a Coke in your hands.

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Agency: Ogilvy New York / Role: Art Director / with Carol Saraiva, Milton Correa, Jones Krahl, Andreas Hoff, Abe Baginsky, João Paz, Corinna Falusi (CCO).

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