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We turned The Whopper into an irresistible and sweet flame-grilled sensation: The Chocolate Whopper, and launched it on social media. But… it was April 1st, so it never happened. Even so, people couldn’t handle it, even after knowing it was a prank. Many begged for Burger King to release it, while others made their own versions. Fake news made real news around the world as The Chocolate Whopper left half of the world with their mouths watering.

Agency: David São Paulo / Role: Creative Director / with Alexandre Musa (CD), Edgard Gianesi (ECD), Renata Leão (ECD) + Toyota