The Coca-Cola Bear comes to the Olympics in real life.
The Coca-Cola Bear is back in a way people have never seen him before: in real life. In its first campaign to the Olympic Games, Coca-Cola showed that anyone can carry the Torch, by bringing from North Pole to Rio de Janeiro its most iconic character: the Polar Bear.
Agency: Ogilvy São Paulo - Role: Art Director - with Rodrigo Bergel (CW), Guto Kono (AD), Rafael Donato (CD), Moacy Netto (CD), Eduardo Doss (CD), Paulo Coelho (ECD), Aricio Fortes (CCO) + Coca-Cola + Hungry Men + The Mill
