More than 40 cartoons shaved their heads to support kids with cancer all over the world.

Fighting the disease is not the only challenge faced by a child with cancer. They also have to fight the prejudice from friends, from colleagues at school and from people they see on the street. We invited Snoopy, Garfield, Hello Kitty and more than 40 cartoons from around the world to go bald to spread a powerful message: A child with cancer deserves to be seen just like any other child. Special cartoon episodes were broadcasted as content on the most relevant children’s channels. The baldies could also be seen in newspaper's comic strips, comic books, posters, songs and short movies.

Agency: Ogilvy São Paulo / Role: Art Director / with Carol Saraiva (CW), Fernando Passos (AD), Camila Kintzel (CW), Fabio Seidl (CD), Marcos Ribeiro (CD), Roberto Fernandez (ECD), Paco Conde (ECD), Anselmo Ramos (CCO) + Graacc + Paranoid