Ads can look delicious, sound delicious and now taste delicious.

In the US 80% of people have tried Coke Zero. They think it tastes just like any other diet soda. Yet 60% of people who try it, like it. How could we get more people to taste Coke Zero? We made advertising drinkable. From a billboard that dispensed real Coke Zero to TV and radio commercials that could poor you one in real time, every medium became an opportunity for people to end up with a Coke in their hands.

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